Sleepsmart home

Now Hotels Can Help the Homeless Too

In 2010, building on StreetSmart’s success, a new hotel campaign called SleepSmart was launched.

SleepSmart runs alongside StreetSmart during the months of November and December when guests in participating hotels are asked to donate a voluntary £1 on their final hotel bill.

Deutsche Bank covers SleepSmart’s administration costs, ensuring that every penny of every £1 donated is given to projects to help the homeless.

SleepSmart has struck a chord with hoteliers across the UK, keen to give something back to the local community.

It’s a simple way to give essential help to a worthwhile cause.
Olga Polizzi, Director, Rocco Forte Hotels