 |
 |
 |

Customer awareness
A small, elegant table card is placed on each table during November and December.
The card explains the StreetSmart idea, and states that during those months, a
voluntary £1 will be added by the restaurant to the table's bill at the
end of the meal. It also states that the customer may, of course, decline to participate.
Administration
The use of electronic tills makes the administration very straightforward. Most
restaurants allocate a button on their till to StreetSmart during November and
December. Staff add £1 (or more if the customer wishes) to the bill given
to the customer. At the close of business each day, the end of day report gives
the sum totals for food, alcohol, beverages, service, etc., and a separate sum
for StreetSmart. The amount taken for StreetSmart can then be subtracted from
that day's sales.
At the end of each month, the accountant determines the balance of the
restaurant takings versus total sales, and the surplus would be the sum of all
the StreetSmart contributions made by customers. The restaurant then simply writes
a cheque or makes a bank transfer at the end of each month to StreetSmart.
Cost to the restaurant
Essentially, zero. StreetSmart provides all the table cards and any information
to the restaurant in October, and the administrative burden is very small. The
scheme is a very cost efficient way for restaurants to fulfil their social and
community responsibility.
Restaurant staff and tips
As electronic tills make adding the £1 easy and straightforward, participation
usually presents no problems for staff. And most staff enjoy being associated
with an employer who has a social conscience.
Most restaurants find that participating in StreetSmart has no effect on the
level of tipping. Our experience has shown that customers are happy to contribute
to the scheme and don't make any adjustment to the level of tip they would normally
leave for a meal.
Customer attitudes
The past five years of experience has shown that less than 1% of customers decline
to participate, and often request that more than £1 be added to the bill!
During the lead-up to Christmas, most customers are very happy to "give a
little something back" after enjoying a fabulous meal.
VAT effect
The £1 donation is added to the bill after the service charge and VAT, so
it does not affect the restaurant's VAT returns.
Any restaurant is welcome to make a donation in addition to or in lieu of participating
in the £1 campaign. Those donating will of course receive the same publicity
and exposure as those in the regular campaign.
|
 |
 |


Restaurants send the total money raised to StreetSmart at the end of each month
either by cheque or bank transfer, as described below.
1. Sending a cheque, made payable to StreetSmart, to Glenn Pougnet at the
address below,
Glenn Pougnet
StreetSmart
84-86 Regent Street
London, W1B 5DD
or;
2. Arranging a credit transfer direct to our account at
Barclays Bank plc,
212 Regent Street,
London W1
Sort code: 20-36-47
Account name: StreetSmart
Account number: 70190888
|
|