StreetSmart was set up in 1998 by two ethically-minded London business people, William Sieghart, Chairman of StreetSmart, Founder of Forward Publishing and Mary-Lou Sturridge, Former Director of The Groucho Club, Hotelier.
The idea was simple – during November and December in the run-up to Christmas, many people go out to eat in restaurants and celebrate the spirit of the holidays. So wouldn't it be great if we could harness just a little of that "good cheer" and raise money for worthy charities at the same time people were enjoying a nice meal out?
So StreetSmart was born.
We decided to make StreetSmart a fundraising charity. In other words it raises money and then distributes it directly to the actual charities, hostels and projects that have the experience and facilities to help adults and children who are living on the streets, are homeless, and want to get back on their feet. The money goes to charities providing for both basic needs and for supplying the skills and resources tohelp longer-term.
The StreetSmart gang, including chairman William Sieghart, trustee Rosie Boycott and supporter Neil Morrissey
