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StreetSmart was set up in 1998 by two ethically-minded
London business people, William Sieghart, Chairman of Forward and Mary-Lou Sturridge,
Director of The Groucho Club.
The idea was simple – during November and December in the run-up
to Christmas, many people go out to eat in restaurants and celebrate the spirit
of the holidays. So wouldn't it be great if we could harness just a little of
that "good cheer" and raise money for worthy charities at the same time
people were enjoying a nice meal out?
So StreetSmart was born.
We decided to make StreetSmart a fundraising charity. In other words it
raises money and then distributes it directly to the actual charities, hostels
and projects that have the experience and facilities to help adults and children
who are living on the streets, are homeless, and want to get back on their feet.
The money goes to charities providing for both basic needs and for supplying the
skills and resources to help longer-term.
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