The London Evening Standard has been a key media
partner of StreetSmart since the beginning. It has a circulation of almost 390,000 and their restaurant critic, Fay Maschler, is a big supporter of our work.
www.thisislondon.com 
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Square Mile is delighted to become a media partner of StreetSmart. Square Mile reaches an audience of 32,000 high ranking executives around the City of London, Canary Wharf and Mayfair giving us a great platform to reach the business lunching community.
www.squaremile
magazine.co.uk
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I realise that there are many calls on restaurateurs to help the hungry and distressed, but what persuades me every year to ask you to support StreetSmart is the very particular benefit the simple two-month long scheme brings to our great city of London.
Because the sponsors - Deutsche Bank cover all administrative costs, every penny raised through a StreetSmart £1 addition to a customer's bill in November and December goes towards helping the homeless, luckless, dispossessed and marginalised. Last year the 250 London restaurants that took part in the scheme raised over £350,000. This sum helped to fund 43 important and often life-saving London projects. If this year the total collected could approach half a million pounds, it would be truly wonderful.
The scheme is simplicity itself to administer and, in my experience, those who eat out during the festive months, often celebrating their own good fortune, find the modest £1 donation a painless way to give a helping hand. If life in the streets is improved, it impinges beneficially on everyone.
I know that when I am out reviewing restaurants for the Evening Standard, I am always pleased to see the StreetSmart card on the table. Please do join in - or please stay in if you are already a kind supporter.
Yours sincerely,
Fay Maschler |
